Pay-Per-Click Advertising
by Mike Cohen on Apr.18, 2009, under Maintenance and Promotion
These services generally sell paid listings on a pay-per-click or PPC basis. They are also sometimes called CPC or cost-per-click search engines. Advertisers pay for every click the search engine sends them, and those who agree to pay the most per click generally get listed higher.
Main Providers: Google Adwords, Overture
April 24th, 2009 on 12:02 am
Great blog. Do you know of any relevant marketing forums or discussion groups?
April 24th, 2009 on 4:25 pm
Sitepoint is a good site. Also check out HubSpot.com, SEOBook.com
July 28th, 2009 on 6:07 am
Good info on PPC! Let this comment take as discussion, as I want to ask few some facts from you about pay per click. Do you think that pay per click is important for every webmaster? How much ppc expense (in percentage) of your income do you think is ok to incur? Actually, I have no experience about PPC, as I never used it for my websites and still I am gaining a lot of customers and sales. I am not going to say anything about my way of working because I do not want you to consider this comment as spam. But visiting my site can give you more information about how I am gaining thousands of customers in short time without PPC. I visited your blog because I am collecting information about the webmasters, campaigns and anything about pay per click that’s why when I saw your blog is great, I could not stop myself sharing something. In my opinion PPC is only beneficial if you optimize keywords and use the most relevant keywords only! Let this discussion going on? What are your views? Your Blog is really a great one! Maintaining a blog like yours is not an easy task, yet you did that! Congrates! – Any Comments? – Thanks – Regards