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MikeCohenMedia.com

Pay-Per-Click Advertising

by Mike Cohen on Apr.18, 2009, under Maintenance and Promotion

These services generally sell paid listings on a pay-per-click or PPC basis. They are also sometimes called CPC or cost-per-click search engines. (continue reading…)

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Affiliate Programs

by Mike Cohen on Apr.18, 2009, under Maintenance and Promotion

Affiliate programs are programs in which other site owners will place links to your site and/or products on their site. (continue reading…)

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Shopping Search Engines

by Mike Cohen on Apr.18, 2009, under Maintenance and Promotion

These list products from many different companies in one place and can be a good source of sales for your company. (continue reading…)

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Web Site Design Process

by Mike Cohen on Apr.18, 2009, under Design/Development

The design process begins with the designer producing mock-ups of the initial design direction. This may consist of one standard sub-page or a home page and sub-page. (continue reading…)

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E-mail Marketing

by Mike Cohen on Apr.18, 2009, under Maintenance and Promotion

Your site should always have an e-mail list sign-up. This is a very useful and important marketing tool. (continue reading…)

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Web Analytics

by Mike Cohen on Apr.18, 2009, under Maintenance and Promotion

Web analytics software enables you to see how many visitors your site is getting, where they are coming from and what they are doing while they browse your site. (continue reading…)

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E-commerce Essentials

by Mike Cohen on Apr.18, 2009, under E-commerce

E-commerce risks and essentials for conducting e-commerce. (continue reading…)

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Implementing Web Site Functionality

by Mike Cohen on Apr.18, 2009, under Design/Development

This is where the functionality is built and/or integrated. Depending on your project, the functionality may be built from scratch, or 3rd party or open source software may be integrated and customized to suit your needs. (continue reading…)

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Types of E-commerce Solutions

by Mike Cohen on Apr.18, 2009, under E-commerce

When it comes to e-commerce there are hundreds, if not thousands of options out there. (continue reading…)

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E-commerce Features to Consider

by Mike Cohen on Apr.18, 2009, under E-commerce

E-commerce software comes in all shapes and sizes – here are some features and functionalities to consider when evaluating an e-commerce solution. (continue reading…)

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